Effective: 30 September 2026 · Version: 2026-09-30
These terms are an agreement between you and Customer Experience Insight Pty Ltd (ABN 61 634 039 759) ("we", "us") for your use of Persona Journey (the "Service"). Our Privacy Policy and AI Disclaimer form part of these terms.
Nothing in these terms excludes, restricts or modifies any right or remedy you have under the Australian Consumer Law or any other law that cannot lawfully be excluded, restricted or modified. Section 10 explains this in more detail.
1. Accepting these terms
1.1 You accept these terms by ticking the acceptance boxes and continuing in the Service. You and we agree that this electronic acceptance is binding under the Electronic Transactions Act 1999 (Cth) and the corresponding State and Territory laws.
1.2 You must be at least 18 years old and able to enter into a binding contract.
1.3 If you use the Service for an organisation, you confirm you are authorised to accept these terms for it. In that case "you" includes that organisation.
2. Your account
2.1 Keep your sign-in details secure and give us accurate account information. Tell us promptly at privacy@wahub.ai if you think your account has been used without your permission.
2.2 You are responsible for activity on your account, except activity caused by our failure to take reasonable security measures.
3. The Service
3.1 The Service researches a product idea, then uses AI to generate a user persona, a customer journey, and optional images, narration and music. If you choose, it also commits documents to your GitHub repository.
3.2 We use third-party AI, research and infrastructure providers to deliver the Service. They are described in section 7 of the Privacy Policy. Your content is sent to these providers, including overseas, to generate your results.
3.3 We aim to keep the Service available, but it may sometimes be unavailable for maintenance or because of provider outages. Features, providers and AI models may change as we improve the Service. We will not make changes that materially reduce what you have paid for during a paid period.
4. Credits, plans and billing
4.1 Generating content uses credits. The number of credits each action uses is shown on the pricing page. Each plan includes a monthly credit allowance that resets every 30 days. Unused credits do not roll over and have no cash value.
4.2 A credit is only deducted when an action succeeds. If a generation or commit fails, you are not charged.
4.3 Paid plans. Paid plans are billed in advance, monthly or annually, in Australian dollars. Prices include GST where applicable. The price, billing period and what is included are shown before you pay. Paid plans renew automatically at the end of each billing period until you cancel.
4.4 Cancelling. You can cancel at any time from the billing settings in your account. Cancellation stops the next renewal. Your plan and credits continue until the end of the period you have paid for.
4.5 Refunds. We do not give refunds if you simply change your mind or don't use your credits. This does not affect your rights under the Australian Consumer Law, including a refund or other remedy for a major failure (see section 10).
4.6 Price changes. We will give you at least 30 days' notice before a price increase takes effect on your next renewal. You can cancel before then if you do not accept it.
4.7 Payments are handled by our payment processor. We do not see or store your card details.
5. Your content
5.1 You keep ownership of your content. This includes your idea descriptions, template answers, uploaded files and the documents generated for you.
5.2 You grant us a non-exclusive, worldwide, royalty-free licence to host, copy, transmit and process your content, including disclosing it to our providers, only as needed to provide the Service to you. This licence ends when we stop processing your content. We do not store your content on our servers after your request has been processed.
5.3 We do not use your content to train AI models, and we do not sell it.
5.4 You confirm that you have the right to submit your content and that doing so does not breach anyone's rights or any law.
6. Personal and sensitive information in your content
6.1 The Service is designed for fictional personas. You must not submit:
(a) sensitive information (as defined in the Privacy Act 1988 (Cth)) or health information about any person;
(b) personal information about another identifiable person, unless you have their consent or other lawful authority to disclose it to us and our providers (including overseas) for this purpose; or
(c) personal information held by a government agency, including a WA public entity under the Privacy and Responsible Information Sharing Act 2024 (WA), unless we have first signed a written agreement covering that information.
6.2 De-identify interview notes, survey exports and research files before uploading them.
6.3 If you breach this section, you may be responsible under privacy laws, including the statutory tort for serious invasions of privacy in Schedule 2 of the Privacy Act 1988 (Cth).
7. Acceptable use
You must not use the Service to:
(a) break any law, including privacy, consumer-protection, anti-discrimination, spam and online-safety laws;
(b) generate content that is defamatory, harassing, hateful, sexually explicit involving minors, or that promotes violence or self-harm;
(c) impersonate a real person, or present a generated persona as a real individual or as genuine survey or research data;
(d) infringe anyone's intellectual property or confidentiality;
(e) try to get around credits, rate limits or security controls, access other users' data, or interfere with the Service or our providers (including prompt-injection attacks against the Service);
(f) use automated means to access the Service other than through features we provide; or
(g) resell or provide the Service to others without our written permission.
8. Third-party services
8.1 GitHub and any third-party sign-in service you choose to use are governed by their own terms. When you connect GitHub, you authorise us to access the repositories you select and to create commits you request. Committed content becomes visible to anyone who can see that repository. You can disconnect at any time.
8.2 Research results may link to third-party websites. We are not responsible for their content.
9. Intellectual property
9.1 We and our licensors own the Service, its software, design and branding. We give you a personal, non-exclusive, non-transferable right to use the Service under these terms.
9.2 As between you and us, generated documents are yours (clause 5.1). Under Australian law, copyright may not exist in material generated without sufficient human authorship. We therefore do not promise that generated content is protected by copyright, is unique, or does not resemble content generated for others.
10. Consumer guarantees and our responsibility
10.1 Consumer guarantees. Our services come with guarantees that cannot be excluded under the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010 (Cth)). These include that services will be provided with due care and skill. For a major failure, you are entitled to cancel your service contract and get a refund for the unused portion, or compensation for its reduced value. You are also entitled to compensation for any other reasonably foreseeable loss or damage. If a failure does not amount to a major failure, you are entitled to have problems with the service fixed in a reasonable time. If this is not done, you are entitled to cancel your contract and get a refund for the unused portion.
10.2 AI output. AI-generated content can be inaccurate or incomplete. You are responsible for checking it before you rely on it (see the AI Disclaimer). This clause does not limit clause 10.1.
10.3 Limits, to the extent the law allows. Subject to clauses 10.1 and 10.5:
(a) if the Service is not of a kind ordinarily acquired for personal, domestic or household use, our liability for failing to comply with a consumer guarantee is limited to supplying the services again or paying the cost of having them supplied again (section 64A of the Australian Consumer Law);
(b) neither party is liable to the other for loss of profits, revenue or data, or for indirect or consequential loss, arising from the Service; and
(c) each party's total liability to the other arising from the Service is limited to the greater of the fees you paid us in the 12 months before the claim and AUD $100.
10.4 Each party's liability is reduced to the extent the other party (or its personnel) caused or contributed to the loss.
10.5 Clause 10.3 does not limit liability for fraud, wilful misconduct, personal injury or death, a party's breach of privacy law, or your breach of section 6 or 7.
11. Responsibility for your content
You are responsible for, and will reimburse us for, reasonable losses and costs (including reasonable legal costs) we incur from a third-party claim or regulatory action caused by your breach of section 6 or 7. Your responsibility is reduced to the extent we caused or contributed to the loss.
12. Suspension and ending these terms
12.1 You can stop using the Service and ask us to close your account at any time by emailing privacy@wahub.ai.
12.2 We may suspend or close your account if you materially breach these terms, if we reasonably suspect fraud or misuse, or if the law requires it. Unless the breach is serious, the risk is urgent, or the law prevents us, we will first give you notice and a reasonable chance to fix the problem.
12.3 We may stop providing the Service by giving you at least 30 days' notice. If you have prepaid for a period, we will refund the unused portion.
12.4 On closure we delete your account data as described in the Privacy Policy. Documents already committed to your GitHub repository, and drafts in your browser, stay under your control.
13. Changes to these terms
13.1 We may update these terms to reflect changes in law, our providers or the Service. We will give you at least 30 days' notice of changes that are materially adverse to you. We will do this by email or in the Service, unless the change is required sooner by law.
13.2 We will ask you to accept updated terms in the Service. If you do not agree, you may stop using the Service and close your account. If you have prepaid for a period, we will refund the unused portion.
14. Complaints and disputes
14.1 Tell us about any problem at privacy@wahub.ai. We will acknowledge it within 5 business days and try to resolve it within 30 days.
14.2 Before starting court proceedings (other than for urgent relief), each party will try in good faith to resolve the dispute by negotiation for at least 20 business days.
14.3 Nothing in these terms stops you from contacting the ACCC, your State or Territory consumer-protection agency, or the OAIC.
15. General
15.1 Governing law. These terms are governed by the laws of Western Australia and the Commonwealth of Australia. Each party submits to the non-exclusive jurisdiction of the courts of Western Australia and courts that can hear appeals from them. If you are a consumer in another State or Territory, you keep the protection of the consumer laws that apply where you live.
15.2 Severance. If any part of these terms is invalid or unenforceable, it is read down or severed to the extent necessary. The rest continues to apply.
15.3 Assignment. We may transfer these terms to a successor to our business if your rights under them are not reduced. We will tell you if we do.
15.4 Notices. We send notices to your account email. You send notices to privacy@wahub.ai.
15.5 Entire agreement. These terms, the Privacy Policy and the AI Disclaimer are the entire agreement between you and us about the Service.
16. Contact
Customer Experience Insight Pty Ltd · ABN 61 634 039 759 · PO Box 8400, South Perth WA 6151 · privacy@wahub.ai