What are credits?
Credits power generation. Each persona or journey uses a small number based on length and research depth.
Pricing
Start free. Scale when the research pays off.
Credits buy grounded personas and journeys — not a locked-in stack.
MonthlyAnnualSave 20%
Free
Perfect for exploring persona generation
$0/month
50 credits/month
- 50 credits per month
- Basic persona generation
- Customer journey mapping
- Markdown export
- Browser storage (30 days)
- GitHub integration
- PDF export
- Priority generation
- Email support
Most popular
Pro
For serious founders and developers
$12/month
500 credits/month
- 500 credits per month
- Advanced persona generation
- Unlimited customer journeys
- GitHub integration
- PDF export
- Priority generation speed
- Email support
- Team collaboration
- API access
Team
For teams building together
$32/month
2000 credits/month
- 2,000 credits per month
- Everything in Pro
- 5 team members
- Team collaboration
- API access
- Custom branding
- Priority support
- Analytics dashboard
- Unlimited team members
Enterprise
For large organisations
$79/month
Unlimited credits
- Unlimited credits
- Everything in Team
- Unlimited team members
- SSO & advanced security
- Custom integrations
- Dedicated support
- SLA guarantee
- On-premise option
How credits work
1-2 credits
Generate Persona
Basic persona generation
2-4 credits
Customer Journey
Complete journey mapping
1 credits
GitHub Commit
Sync to repository
0.5 credits
PDF Export
Download as PDF
Questions
How many credits do I need?
Most personas use 1–2 credits and journeys use 2–4. Fifty free credits is roughly 10–15 personas a month.
What happens if I run out?
Upgrade or buy more credits. Existing personas and journeys stay available.
Can I cancel anytime?
Yes. Access continues until the end of the billing period.
Do unused credits roll over?
Credits reset each period. Generated documents are kept.
What changes between tiers?
Higher tiers add credits, faster generation, GitHub integration, export, and collaboration.